Jägermeister, with agency ENGINE, enlisted Vistar to increase awareness, consideration and purchase intent for the Jägermeister brand and Jägermeister Cold Brew Coffee.
This case study covers:
- Layering different data-driven audience strategies
- Use of digital static and video creative messaging
- Navigating LDA and DISCUS compliance protocols in DOOH
- Exposure-based mobile retargeting
- Measurement results that secured this as an award-winning campaign
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