Resources

4 ways DOOH elevates higher ed marketing

Capturing attention in higher education has never been more challenging. With a shrinking pool of college-age students, families juggling countless op...

A 5-minute guide to programmatic DOOH for bra...

Managing a modern brand means navigating a crowded media landscape—multiple channels, tighter budgets, higher expectations and constant pressure to pr...

Connecting with audiences in motion this Luna...

Lunar New Year sparks one of the biggest annual movements across APAC and beyond. Millions of people travel to reunite with family, explore new destin...

Vistar wrapped: Standout U.S. DOOH campaigns ...

2025 delivered some of the boldest, most memorable digital out-of-home (DOOH) campaigns we’ve seen yet. Brands showed up with creative that stood out,...

5 creative trends redefining advertising in 2...

ChatGPT launched its first brand campaign, Fubo introduced ads on the pause screen of connected TV (CTV) and Duolingo’s mascot, well, died… and came b...

How brands can win big at the Australian Open...

As the world’s attention turns to Melbourne for the Australian Open, brands have a rare chance to tap into one of the most energetic cultural moments ...

'Let's Texas' reimagined: Exploring the state...

Media Owner Spotlight: Plan B Media Singapore

For this month’s Media Owner Spotlight, Vistar spoke to Genevie Go, General Manager at Plan B Media. This interview spotlights the unique value propos...

Digital out-of-home for mobile-first brands

Not every brand has a storefront. Those built for mobile, such as many entertainment, gaming, fintech and social platform brands, thrive in the digita...

FIFA World Cup 2026: The real-world advantage...

The 2026 FIFA World Cup is set to electrify cities across North America, drawing fans from around the globe to what is expected to be one of the bigge...

Vistar Media Launches New Vistar Academy Cert...

The free training program offers expertise on how to design DOOH campaigns with purpose and impact. NEW YORK – November 19, 2025 – Vistar Media, the l...

Optimizing out-of-home advertising campaigns ...

Modern Out-of-Home (OOH) advertising, especially Digital OOH (DOOH) and Programmatic DOOH (pDOOH), has evolved from static signs to a data-driven, mea...

Vistar Media strengthens New Zealand sales te...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, has announce...

What we learned from analyzing hundreds of da...

When it comes to data in out-of-home (OOH), there’s been a fair amount of uncertainty. Does it actually work? Is it worth the investment? What kind of...

PAK’nSAVE Celebrate Two Years of Dynamic Pric...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, has marked t...

The evolution of OOH media planning and execu...

Out-of-Home (OOH) advertising has evolved from traditional, manually planned static billboards to a data-driven, programmatic channel known as Program...

Jolly boosts programmatic revenue 9x with Vis...

Local media companies: Future-proof your medi...

For decades, newspapers, local TV and radio have been the foundation of media. They connect communities, keep people informed and give local businesse...

Vistar appoints Kevin Smyth as it doubles dow...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, has announce...

Super Bowl TV Ads Sold Out - DOOH is your nex...

Super Bowl LX has drawn massive ad investments, with all TV spots on NBC Universal selling out as early as September at record-breaking prices. But th...

DOOH: The secret to omnichannel success

Digital out-of-home (DOOH) is a vital component for omnichannel marketing success, as it bridges the gap between digital precision and real-world impa...

OOH campaigns that are turning heads across C...

In today's crowded media landscape, marketers face a constant challenge of capturing attention of audiences who are always on the move. Out-of-home (O...

ADvendio and Vistar Media integrate to stream...

Media owner spotlight: LUMO

For this month’s Media Owner Spotlight, Vistar spoke to Jack Plowright, GM of Platform and Partner Strategy at LUMO. This interview spotlights the uni...

Clear Channel Outdoor + Vistar Media: why the...

Recently, Vistar Media announced our expanded partnership with Clear Channel Outdoor (CCO), one of the world’s largest out-of-home (OOH) media owners....

The frothiest lift: How La Colombe boosted pu...

Every drop counts: How Lifeblood used DOOH to...

How Adams Outdoor & Vistar Media brought Elij...

Media owner spotlight: LittleCorner

For this media owner spotlight, Vistar spoke to Guillaume Vaillant, Managing Director at LittleCorner, who shone a light on the unique value propositi...

From sidelines to screens: PrizePicks’ winnin...

AI is killing the click. OOH brings back the ...

You open ChatGPT and type: “Which hotels in Dallas are best for a weekend with friends?” Within seconds, you get a clean chart of options, pulled from...

Game on: Reaching U.S. sports fans with DOOH

In the United States, sports aren’t just entertainment — they are a central part of culture, community and shared experiences. From tentpole events li...

How Guinness won winter with programmatic OOH

Clear Channel Outdoor Selects Vistar Media as...

One of the largest OOH media owners partners with Vistar to power advanced ad serving, device management and programmatic monetization across its DOOH...

How brands can reach Aussies and Kiwis on the...

Summer across Australia and New Zealand marks the biggest movement of people all year. Airports hum, highways fill and retail centres buzz as travelle...

How billboard advertising in Montreal helps b...

Montreal is a city where European charm blends with North American energy — a place where culture, creativity and community collide on every corner. W...

Whether the weather with Vistar and Kamik’s D...

The top 14 questions we get about creative de...

Out-of-home (OOH) advertising has an undeniable impact—but designing for it isn’t always straightforward. Should you use motion or static? How much te...

How a tourism board in the Philippines inspir...

Helpful Hints to Elevate Your Digital Out-Of-...

Digital out-of-home is an extremely effective channel for capturing your audience’s attention and driving real-world impact with your marketing campai...

The forces behind programmatic DOOH’s momentu...

This blog is adapted from the ebook, The next media frontier: Where digital meets the real world. What was once emerging is now accelerating. Programm...

How an Australian Tourism brand went global w...

Media owner spotlight: Global NL

In our latest media owner spotlight, we delve into Global's recent collaboration with HEMA and Kruidvat, two iconic Dutch retail brands. These partner...

Media owner spotlight: Klépierre

For this month’s media owner spotlight, we spoke to Louis Colonna d'Istria, Retail Media Officer at Klépierre, who highlighted the unique proposition ...

Media owner spotlight: OA Collective

For this month’s Media Owner Spotlight, Vistar spoke to Grant Kirkby, Founder and Managing Partner at OA Collective (OAC). This interview spotlights t...

Outpacing CTV: The data behind the rise of pr...

This blog is adapted from the ebook, The next media frontier: Where digital meets the real world. Media trends are often hard to quantify— until the d...

Tourism Fiji fuels worldwide travel intent wi...

Tapping into T-Mobile: Bringing powerful data...

T-Mobile audience segments are now available through Vistar, marking the first time brands beyond T-Mobile can tap into this level of mobile network i...

Ad serving 101: the evolution of DOOH technol...

Fifteen years ago, the key technology decision for media owners was choosing a content management system (CMS). Since then, digital out-of-home (DOOH)...

Sponsor becomes first in Thailand to activate...

Musashi Achieves Record +26% Surge in Sales T...

Virgin Australia sees 7% sales uplift with pr...

The next media frontier: Where digital meets ...

The art of point-of-purchase: crafting a digi...

Point-of-purchase (POP) digital signage within retail locations plays a key role in shaping customer decisions, boosting brand visibility and driving ...

5 examples where weather-triggered advertisin...

Whether you’re stealing someone's thunder, taking a rain check or on cloud nine, it seems like the weather has worked its way into nearly every facet ...

Media owner spotlight: Stellar Ace

For this month’s Media Owner Spotlight, Vistar spoke to Tony Heng, President of Stellar Lifestyle, and Managing Director of Stellar Ace. This intervie...

Revolutionizing recruitment: DoorDash boosts ...

Oceans of possibilities: Sea-Doo makes a spla...

Brazil Now Available on Vistar’s Global DSP

We’re excited to announce that digital out-of-home (DOOH) inventory is now available across Brazil — Latin America’s largest and fastest-growing progr...

Country roads, 3D DOOH: Inside West Virginia’...

Security on display: How Aura drove an 80% li...

Strategy remodeled: How Target drove 500k+ vi...

Denim Dominance: Levi’s ignites +136% increas...

Rain-or-shine revolution: UGG's trendsetting ...

Make it memorable: Advertising that sticks wi...

By 2030, Gen Z is expected to hold $12 trillion in global spending power, requiring brands to rethink how they show up. This isn’t just the next wave ...

Daring to transform: How DOOH fueled growth f...

How programmatic DOOH and retargeting deliver...

Dulux’s Weather Triggered Campaign Surges Sto...

Bringing the sweet story of real honey to lif...

How Decathlon electrified its spring launch w...

From the kitchen counter to Times Square: bel...

Rain-X sees crystal clear results with progra...

How programmatic DOOH helped achieve 89% EV p...

Steel City Media gains hundreds of new opport...

In-store momentum: How JCPenney drove holiday...

DOOH strategies for travel & tourism marketin...

Today’s travelers find inspiration across multiple channels. With over 70% of travel-related searches now happening on mobile, and AI-generated itiner...

Vistar Media and Acxiom Partner to Bring Rich...

New integration deepens Vistar’s relationship with IPG, offering more precise targeting capabilities for marketers across the U.S.

An introduction to pDOOH: Everything you need...

You’ve seen digital out-of-home (DOOH) advertising dominate the landscape with bold, unmissable outdoor signage, adding a new layer to the traditional...

The Travel & Tourism marketer's guide to glob...

Season's screenings: 4 ways to elevate your h...

As we enter the 2025 holiday season, consumer spending may trend a little differently this year. While it's still shaping up to be a busy time, econom...

Why every out-of-home plan should blend direc...

Out-of-home (OOH) has long been prized for its scale, impact and creative power. But as audiences grow more dynamic and marketing becomes increasingly...

Jolly Billboards Selects Vistar Media as Full...

Partnership brings streamlined programmatic operations, faster activation and revenue growth to Jolly’s DOOH network

Forecasting in-store digital signage revenue ...

As in-store retail media continues to scale, one question keeps coming up. How many screens do you really need to drive meaningful ROI? In this blog, ...

Vistar Media launches Programmatic Guaranteed

Vistar’s new offering combines the confidence of direct deals with the power and flexibility of programmatic buying Vistar Media, the leading global p...

How in-store retail media impacts the custome...

In-store retail media is transforming the way customers shop, offering dynamic ways for retailers to connect with audiences at the point of decision. ...

How does programmatic advertising work for DO...

Out-of-home (OOH) advertising has long been a trusted channel for brand visibility. But as consumer behavior changes and marketing becomes increasingl...

How to reach audiences on the move with out-o...

Strategies for capturing attention in motion through smart, scalable OOH From morning commutes and mid-day errands to evening outings, people spend a ...

Media owner spotlight: Cartology

For this month's media owner spotlight, Vistar spoke to Deon Roberts, National Programmatic Lead at Cartology. This interview spotlights the unique va...

How to measure DOOH exposure for accurate cam...

In digital out-of-home (DOOH) advertising, metrics such as foot traffic, brand lift and conversions offer essential insights into campaign performance...

5 reasons to lead with imagery in DOOH advert...

Marketers only have seconds to spark a connection. Whether it’s a commuter darting through a train station or a driver cruising past a screen, digital...

Vistar Academy launches in EMEA

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the expansion of Vistar Academy to the ...

A breath of fresh air: How Otrivine used DOOH...

Case Study | Otrivine

How to plan smarter campaigns with data

A well-placed billboard has always been a hallmark of effective out-of-home (OOH), but thanks to new innovations, the playbook has expanded. With the ...

Why data is the key to more effective DOOH ca...

Out-of-home (OOH) has always been a powerful channel for brands looking to make an impact, delivering a level of visibility that can’t be scrolled pas...

Media owner spotlight: IDS Media

In this Media Owner Spotlight, we’re featuring IDS Media, a French network that specializes in digital out-of-home (DOOH) advertising within healthcar...

This is the DOOH retail media trend you can’t...

Retail media is having a moment—and it’s only getting bigger. Global spending is projected to hit $177.1 billion by 2025, surpassing total TV ad reven...

Why OOH might be smarter than social right no...

As some companies approach the end of the financial year (EOFY), many marketing teams ask the same question: where should we put our remaining budget ...

From local to global: The evolution of DOOH t...

Advertisers aren’t thinking locally anymore. They’re building brands that connect with audiences across borders and time zones. Running a DOOH campaig...

Vistar Media announces new global data partne...

Partnership with Spotzi empowers brands to activate stronger global media strategies powered by data

Vistar Media announces new director of supply...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has appointed Marcos Mendez as Director of Supply Partn...

5 tips for designing DOOH creative

For marketers and creative professionals, one thing is clear: simply putting your creative out into the world isn't enough to grab attention. To stand...

Vistar Media brings Adstruc to Canada

Canadian agency and brand partners can now take advantage of a simplified and more efficient traditional OOH planning experience with Adstruc

Real-time creative, real-world impact: Market...

As marketing continues to evolve at a breakneck pace, 2025 is already shaping up to be a defining year. At POSSIBLE, Vistar Media and VaynerX gathered...

What makes a great outdoor ad stand out? | Vi...

From clever billboards that stop traffic to digital screens that respond to the world around them, outdoor advertising has never been more compelling—...

Stop the in-store screen chaos: Time to sell ...

I spent most of my career in retail media focused on online tactics such as sponsored product ads, banner ads, email, social, etc... so jumping headfi...

Media owner spotlight: QMS Media

For this month's media owner spotlight, Vistar spoke to Michael Whiteside, National Sales Director at QMS Media. This interview spotlights the unique ...

How effective are billboard ads in the digita...

Billboard advertising has been a staple of marketing for over a century. From towering ads along highways to vibrant cityscapes lined with brand messa...

New study: In-store retail media drives posit...

A new study from Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, in partnership with consumer research ...

Retail Media & DOOH: trends defining the futu...

The Art of DOOH

Vistar Media brings Adstruc to Australia & Ne...

Agencies and brands in ANZ can now save 30%+ of media planners’ time weekly with Adstruc’s streamlined OOH planning tool

Infographic: The future of brand & performanc...

Capture the energy of summer: Meet consumers ...

Summer isn’t just a season, it’s a mindset. It’s the joy of long weekends, the spontaneity of road trips, the anticipation of takeoff. This summer, mo...

How Kia integrated brand and performance for ...

Kia’s EV9 campaign shows what’s possible when real-time data meets creative. As highlighted in this excerpt from The advertisers guide to brand & ...

From commuters to candidates: DOOH boosts NS’...

How much does a billboard cost? Understand OO...

Some of the most memorable out-of-home ads have proven that billboard advertising remains one of the most powerful ways to reach consumers in the real...

Media owner spotlight: Go Media

For this month's media owner spotlight, Vistar spoke to Matt Field, National Sales Director and Kevin Van Wyk, Programmatic Director at Go Media. This...

Why does digital out-of-home advertising matt...

Out-of-home advertising has evolved over the centuries, from hand-painted signs to the towering billboards we see today. But in 2025, out-of-home is n...

Infographic: Six ways to elevate your next OO...

Out-of-home (OOH) advertising has evolved into a channel that's dynamic, data-powered and undeniably real. And marketers who understand how to harness...

Brand or performance marketing: Why you need ...

Marketers across all industries face a common challenge: how to strike the right balance between conversion-driven campaigns and brand-building initia...

The advertiser’s guide to brand & performance...

Questions to ask before launching an omnichan...

Omnichannel marketing has become more than just a buzzword—it’s become a cornerstone for brands wanting to deliver a cohesive customer experience. How...

DOOH strategies for back-to-school advertisi...

Back-to-school season is a pivotal moment for families, students and teachers as they prepare for the year ahead. From hunting down the perfect backpa...

How brands like Hyatt and Best Western build ...

Travel advertisers have long excelled at performance marketing, using a cost-per-booking mindset to drive immediate, measurable results. But as consum...

OOH advertising: Trusted voice in the 2025 Au...

As Australia heads into another election cycle, political campaigns are ramping up their messaging to reach and persuade voters. In a media landscape ...

Vistar Media to build & monetize Western Unio...

Vistar’s modern technology stack enables Western Union’s seamless management and monetization of more than 2,200 digital out-of-home screens

4 OOH campaigns that stopped Canadians in the...

In today's fast-paced world, breaking through the noise is no easy feat. It's not enough for brands to just advertise—they must create captivating mom...

Media owner spotlight with Lisa Connect

In this Media Owner Spotlight, we’re highlighting our recent partnership with Lisa Connect, a French company transforming hospital and clinic waiting ...

Modernizing a brand with DOOH: Arla Apetina’s...

Media owner spotlight with oOh!media

For this month’s Media Owner Spotlight, Vistar spoke to Georgina Fox, Head of Digital Sales at oOh!media. This interview spotlights the unique value p...

3 ways to capture attention with DOOH creativ...

In the dynamic world of out-of-home (OOH) advertising, standing out requires more than just visibility—it demands creativity that captivates and engag...

Mobsuccess Taps Vistar Media For New Programm...

Paris, March 3 , 2025 - Mobsuccess is enhancing its omnichannel advertising offering by integrating digital out-of-home (DOOH) capabilities into Widel...

The State of the DOOH Market in the Nordics

Reach the right audience in Vancouver with ou...

Vancouver isn't just a location; it's an experience. A city where breathtaking natural landscapes meet vibrant urban energy. With its diverse populati...

Luxury retail success: Rituals' multi-country...

Case Study | Rituals

Confessions of an OOH marketer: I’d never run...

I have a confession. For years, I’ve spent thousands of hours talking and writing about the value of OOH advertising. It’s so impactful! So beautiful!...

Vistar Media to power Stingray's in-store vid...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has joined forces with Stingray Advertising to transfor...

Six game-changing out-of-home strategies

Out-of-home (OOH) advertising is evolving faster than ever, and brands that embrace its new capabilities will see the biggest impact. While OOH has al...

Social data meets DOOH: Vistar Media and Affi...

Social media insights have transformed digital marketing, and now, they’re set to revolutionize digital out-of-home advertising (DOOH). We’re excited ...

How out-of-home wins over winter travelers

As the days shorten and the holiday spirit fills the air, a diverse wave of winter travelers emerges—each seeking unique experiences. From families ye...

Vistar Media to power NextGrad’s DOOH network

Vistar Media, the leading global provider of out-of-home (OOH) media, is excited to announce a new partnership with NextGrad, North America’s largest ...

Six powerful strategies for supercharging OOH...

DOOH Strategies for March Madness

March Madness is a massive advertising event, with TV ad spend surpassing $1 billion—and growing. In 2024, the tournament broke revenue records, provi...

Renato Maria to lead Vistar Media's new Brazi...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, announced the opening of its first office in Latin Amer...

Haleon selects Vistar Media as preferred part...

Vistar Media’s programmatic OOH technology to enhance Haleon’s premium, global media strategy

How to add weather-based marketing in your br...

Whether you’re chatting with a distant relative at a family gathering or making small talk with a coworker while waiting for a meeting to start, the w...

Cityz Media expands programmatic DOOH with Vi...

Paris-January 2024- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, continues strengthening its presenc...

How Hawaiian Airlines turned stormy days into...

Vistar Media acquired by T-Mobile

Today, I am thrilled to share the exciting news that Vistar Media will be acquired by T-Mobile. This marks the culmination of a long and rewarding jou...

T-Mobile to Acquire Vistar Media | Fueling Be...

T-Mobile (NASDAQ: TMUS) today announced that it has entered into a definitive agreement to acquire Vistar Media, the leading provider of technology so...

A look back at 2024 for programmatic OOH in C...

2024 was a banner year for Vistar Media in Canada, marked by significant growth and innovation in out-of-home (OOH). From increases in media spend and...

Vistar Media wraps up 2024 with growth and st...

Vistar Media EMEA ends 2024 with substantial team expansion, new partnerships and market achievements across the region, setting the stage for continu...

How Travel Texas ignited travel intent with a...

Vistar Media & Pureprofile set a new standard...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has partnered with Pureprofile, a leading global provid...

How Hyatt Andaz set a new benchmark for luxur...

Media owner spotlight: i-media UK

For this month’s Media Owner Spotlight, we spoke to Ollie Goodge, Head of Programmatic at i-media. This interview highlights the unique value i-media'...

Serving success: How KFC Belgium’s data-drive...

Vistar Media caps off year of unprecedented g...

Vistar Media, the leading global provider of programmatic technology solutions for out-of-home (OOH) media, concludes 2024 with record-breaking growth...

Swiss insurance company Helsana launches pion...

Zurich-December 3, 2024 – Helsana, one of Switzerland's leading health and accident insurers, has launched a pioneering digital out-of-home (DOOH) cam...

How brands can win over China’s booming trave...

The surge of Chinese outbound tourism presents a golden opportunity for travel brands worldwide. With outbound travel from China seeing nearly a 400% ...

Reaching China's travellers: A DOOH guide

Virgin Australia boosts flight sales with pro...

Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), and media agency PHD, have announced the success ...

BMW Sweden’s first programmatic DOOH campaign...

Vistar Media introduces Auction Packages in A...

Vistar Media, the global leader in programmatic digital out-of-home (DOOH) technology, today announced the launch of its new retail and billboard auct...

Holiday wishlist guides: Media and creative s...

The holiday season is a whirlwind of excitement and anxiety for marketers. We dream of campaigns that not only hit their KPIs, but also spark that mag...

The art of digital out-of-home

Kia’s AI-powered DOOH campaign drives 8% lift...

Media Owner Spotlight: DOOHYOULIKE France

In this month’s Media owner spotlight, we are excited to showcase our collaboration with DOOHYOULIKE, a pioneer in proximity-based DOOH advertising. W...

Inside Outside podcast: Behind the screens of...

In collaboration with The Drum, Vistar Media presents the "Inside Outside" podcast, a series dedicated to exploring the dynamic world of OOH advertisi...

Vistar Media appoints Sean Cheyney to lead gl...

The OOH technology leader doubles down on retail media investment with the addition of Sean Cheyney who will spearhead Vistar’s global retail media st...

Bridging the gap between technology & creativ...

Media owner spotlight: NBS Network

For this month’s Media Owner Spotlight, Vistar spoke to David Sutherland and Joe Dorfman from the NBS network. This interview spotlights the unique va...

Why technology is the perfect complement to t...

The world of advertising is moving faster than ever, and out-of-home (OOH) media is no exception. While digital platforms have long embraced automatio...

A marketing masterclass: Building brands in a...

In today's dynamic marketing landscape, the ability to adapt and stay ahead of the curve is paramount. At Vistar Media, we take pride in our proactive...

What it takes to launch a DOOH campaign: A st...

Launching a digital out-of-home (DOOH) campaign requires a blend of strategy, creativity and collaboration. Recently, we found ourselves on the other ...

Vistar Media’s Ad Server & CMS to power JOLT’...

The expanded partnership extends across Australia, New Zealand, the UK & most recently, Canada

Can outdoor advertising be a social channel?

When it comes to advertising, social media dominates the conversation. But what exactly defines a social channel? And how can you stand out on a 16x7 ...

DOOH vs. CTV: which delivers more bang for yo...

As marketers seek innovative ways to reach their audiences, both digital out-of-home (DOOH) and connected TV (CTV) advertising have gained significant...

Media Owner Spotlight: StreetSmart | Vistar M...

For this month's Media Owner Spotlight, Vistar spoke to Larry Yip, Co-founder & CEO of StreetSmart. This interview spotlights the unique value pro...

Vistar Media & PMG Activate Best Western’s Dy...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and digital agency PMG, have teamed up for Best Western...

Want to amplify your holiday DOOH campaign? C...

While we may be busy soaking up the final days of summer, the holidays will be here before we know it. In fact, many consumers have already gotten a h...

Adstruc by Vistar Media is now available to t...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, announced today the availability of its Adstruc traditi...

Emea’s Boldest and Brightest DOOH Ads of 2024...

As we dive deeper into 2024, digital out-of-home (DOOH) advertising continues to evolve, pushing the boundaries of creativity and innovation across th...

Vistar Academy free training expands in APAC

Vistar Media Invests in the Next Generation of Out-of-Home Professionals with Accessible, High-Quality Education

Vistar Media's Creative Showcase

Vistar Media activates Alberta Women Entrepre...

Amid declining entrepreneurship in Canada, the audience-driven out-of-home campaign aimed to boost women-led entrepreneurship across the country – and...

Debunking six myths about out-of-home adverti...

Most marketers are familiar with out-of-home advertising (OOH), but too many write it off in favor of other channels. Labels like “expensive,” “compli...

Dynamic DOOH Drives Engagement for Byfesten M...

In the bustling town of Lillestrøm in Norway, Byfesten stood out as a vibrant celebration of music and culture. To draw in crowds and create buzz, org...

Media owner spotlight: Moove Media

For this month’s Media Owner Spotlight, Vistar spoke to Malcolm Wong, Head of Digital at Moove Media. This interview spotlights the unique value propo...

How to reach millions in Toronto with billboa...

Toronto is one of Canada’s most vibrant cities, where millions of residents and tourists are constantly on the move, taking in the city landscape and ...

Vistar Media expands Southeast Asia operation...

Appoints Sharin Chawla as Director of Sales & Partnerships, Thailand to lead this growing market Vistar Media, the leading global provider of tech...

What is contextual targeting?

Picture this: You're walking past an out-of-home sign and an ad catches your eye—not just any ad, but one that feels like it was meant for you, right ...

Vistar Media's Inventory Catalog

Infographic: 10 must-know facts about out-of-...

OOH advertising is on the verge of a monumental milestone. By 2027, OOH ad spending in the US is set to exceed $10 billion for the first time. But wha...

Vistar surges in H1 2024 as OOH market contin...

Out-of-home advertising leader demonstrates strong performance across key metrics

Why OOH advertising is key for reaching new C...

Canada continues to be a welcoming destination for immigrants, with its relatively high levels of newcomers creating a diverse and dynamic consumer gr...

Vistar unlocks new inventory in Taiwan throug...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has announced partnerships with two key media owners, K...

Why DOOH is the safe choice for brands during...

As the 2024 US presidential election approaches, many non-political brands have found themselves in a tricky position. The media landscape has become ...

Renova is bringing the creativity of social m...

Renova, known for its colorful toilet paper, has teamed up with SuperHeroes AMS | NYC | SGP, the creative agency saving the world from boring advertis...

The 10 best billboard advertisements that wil...

Billboard advertising, a cornerstone of out-of-home (OOH), seamlessly integrates into our daily environments, naturally capturing attention. It is tes...

Vistar Media announces Google DV360 & The Tra...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced new Deals API integrations with third-p...

Media Owner Spotlight: Ocean Outdoor Sweden |...

In this edition of our media owner spotlight series, we are thrilled to highlight our partnership with Ocean Outdoor Sweden. Ocean Outdoor Sweden deli...

Our favourite Canadian DOOH ads of 2024 | Vis...

As we reach the midpoint of the year, it's an exciting time to reflect on some of the standout digital out-of-home (DOOH) ad creatives in Canada. Vist...

DOOH Without Borders: Strategies for Successf...

The world is your oyster when it comes to digital out-of-home (DOOH) advertising. With its captivating visuals and strategic placements in high-traffi...

Point-of-purchase strategies that drive sales...

At the heart of every successful retail marketing strategy lies one area that will outperform the rest: the point-of-purchase (POP). This critical are...

Vistar Media launches programmatic DOOH opera...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, together with PRODOOH, Vistar’s programmatic OOH activa...

Winning political advertising: Why digital ou...

HBO Max's DOOH Campaign for House of the Drag...

The long-awaited House of the Dragon season 2 has set the world abuzz with anticipation. The legendary series captivated millions globally, drawing ne...

Vistar Media expands Vistar Verify to Canada ...

New program helps advertisers evaluate inventory quality for networks in the programmatic out-of-home marketplace

Cannes Lions 2024 recap: 6 Vistar takeaways

At this year's Cannes Lions International Festival of Creativity, the Vistar team dove headfirst into a whirlwind of exciting activities and engaging ...

Jägermeister's Targeted Digital Out-of-Home C...

When winter descends with its bone-chilling cold, there's nothing quite like a shot of Jägermeister to warm the soul. As temperatures plummeted, Jäger...

Media owner spotlight: WOW

At Vistar Media, we partner with an incredible network of media owners and are proud of the work we do to make their screens part of the world’s most ...

Louis Motorcycle clothing and accessories sto...

The shop opening of Louis Motorcycle Clothing and Accessories in Assen, Netherlands, was complemented by a targeted Digital out of Home (DOOH) campaig...

Media Owner Spotlight: Clear Channel Belgium

In our latest media owner spotlight series, we are thrilled to highlight our partnership with Clear Channel Belgium. Clear Channel operates an extensi...

Ways Programmatic DOOH Drives Political Campa...

In today’s complex landscape, it’s essential for political candidates and interest groups to get their messages out in a big, bold, safe and timely ma...

Score Big with McDonald’s: The Cross-Media DC...

In collaboration with OMD Schweiz AG, APG, Goldbach Neo and Drop8, Vistar Media proudly launched a groundbreaking cross-media dynamic creative optimiz...

Vistar Media launches political inventory pac...

Vistar’s Political Inventory Packages allow marketers and omnichannel demand-side platforms (DSPs) to access prepackaged, political-safe DOOH inventor...

Vistar Media opens Melbourne office, strength...

Building on 109% growth in market spend, Vistar Media doubles down in Melbourne as part of its regional expansion plans

Partner Spotlight: Aki Technologies

At Vistar Media, we team up with a variety of companies to help brands and marketers realize the possibilities of out-of-home (OOH) advertising. One o...

The new era of efficiency for OOH

This blog is an excerpt from the special edition report, Programmatic Out-of-Home: What APAC Marketers Need to Know. In the dynamic landscape of adver...

Ways to Maximize Ad Creative Beyond Clicks

Clicks are undoubtedly important; they represent a tangible interaction between the audience and a marketer’s advertisement. Yet, solely equating ad c...

Media Owner Spotlight: Ocean Outdoor Denmark

In our latest media owner spotlight series, we are excited to highlight our partnership with Ocean Outdoor Denmark. Ocean Outdoor operates The Loop, a...

Data partner spotlight: Senozon

At Vistar Media, we're always on the lookout for innovative ways to benefit advertisers and audiences. One of our most exciting collaborations is with...

Media owner spotlight: MediaWorks

For this month’s Media Owner Spotlight, Vistar spoke to Max Charnin, Head of Programmatic - Outdoor and Radio at MediaWorks. This interview spotlights...

Vistar Media & VIOOH bolster programmatic OOH...

(JCDecaux China DOOH inventory)

Answers to advertisers burning questions abou...

This blog is an excerpt from the special edition report, Programmatic Out-of-Home: What APAC Marketers Need to Know. There’s a big debate around progr...

Media owner spotlight: JOLT UK

In this week’s Media Owner Spotlight, we are highlighting our partnership with JOLT UK. JOLT is a global network of free, fast electric vehicle chargi...

Media owner spotlight: Clear Channel Netherla...

Earlier this year, Vistar Media's partnership with Clear Channel Netherlands went live. This partnership marks a significant milestone for Vistar Medi...

Winning in Real-Time: Heineken 0.0's Programm...

Heineken 0.0 aimed to harness the excitement of live sports events to engage dynamically with their audience in the Netherlands. Seeking a more innova...

Vistar Media & ChinaDOOH expand OOH marketpla...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced a strategic partnership with ChinaDOOH,...

Out-of-Home advertising explained: A must-rea...

In the hustle and bustle of our modern lives, it's hard to miss the captivating signs that line our streets, populate transportation centers and adorn...

2024 APAC Marketers guide to programmatic out...

This blog is an excerpt from the special edition report, Programmatic out-of-home: what APAC Marketers need to know. In the ever-evolving landscape of...

Bridging the gap between technology & creativ...

Norwegian Airline's DOOH Campaign Targets Bus...

In December 2024, Norwegian Airlines - together with Dentsu - embarked on an innovative programmatic Digital Out-of-Home (DOOH) campaign aimed at capt...

Vistar recognized in AdExchanger’s Top Progra...

Vistar Media, the leading global provider of programmatic technology for out-of-home (OOH) media, today announced that it has been included in AdExcha...

Digital Out-of-Home Advertising Examples That...

The evolution of out-of-home advertising has marketers comparing the value of static billboards versus digital out-of-home (DOOH) and programmatic DOO...

Media Owner Spotlight: Mediacorp

For this month’s Media Owner Spotlight, Vistar spoke to Jade Ong, Marketing and Communications Lead at Mediacorp. This interview spotlights the unique...

Clicktrust leverages Programmatic OOH to crea...

As a sister brand of VOO, Zuny remains a challenger on the telco market. To ensure effective market penetration, Zuny required greater visibility. The...

Playmobil keert terug bij Stroom en wil ook v...

'Het verhaal achter Playmobil is, denk ik, redelijk exemplarisch voor de markt', legt de strategy director van Stroom uit.

Metro Campaign To Reduce Stress In Real-Time ...

L'Oreal's full scale, mass targeted, DOOH cam...

Deploying outdoor campaigns can be extremely effective when it comes to engaging with an audience. This is why L'Oreal took the opportunity and deploy...

Gall & Gall uses weather forecasting for DOOH...

Gall & Gall claims summer and uses the weather forecast to activate a Digital Out of Home campaign to become top of mind when planning for those e...

Rituals Roll Out Localised DOOH Strategy Acro...

As part of its international expansion strategy, Rituals, the luxury brand known for its home and beauty products, has launched its first DOOH campaig...

Craving something cool? McFlurry drive sales ...

McDonald’s has launched a DOOH campaign, promoting their signature McFlurry dessert to the consumer, triggered by the perfect weather conditions for e...

HOKA's 76% uplift in brand awareness with pro...

UGG's Video-Powered DOOH Campaign: 76% Boost ...

KLM Airlines Leverages dynamic creative throu...

KLM launched their first programmatic OOH campaign to utilize the benefits of location based targeting with offer led dynamic creative. Their focus wa...

Dutch Flowers Export to Germany and UK With P...

Aperol Promotes Summer Spritz With Weather Tr...

Aperol has launched a DOOH campaign, triggered by the perfect cocktail weather conditions. Already a well known brand, the popularity of the Aperol Sp...

Heinz inspires the summer barbecue season wit...

Heinz has launched a summer DOOH campaign to promote a range of barbecue sauces and condiments, triggered by the perfect BBQ weather conditions.

Vistar Media upgrades DSP to simplify DOOH ca...

Enhanced demand-side platform unlocks international inventory to reach diverse audiences – all from a single account

Birra Moretti counts down to North Sea Jazz f...

Birra Moretti has launched a 3-stage dynamic DOOH campaign to follow festival-goers through their journey.

Vistar Media acquires ADstruc, a traditional ...

Vistar Media, the top global provider of technology solutions for out-of-home (OOH) media, today announced the acquisition of traditional OOH planning...

Integrating OOH Landscapes: Vistar Media Acqu...

At the core, out-of-home media is about making a real impact in the real world. At Vistar, we thrive on this - and we just made a big move to amp up o...

The dynamic creative playbook for DOOH

Vistar Media to power Lamar Advertising's US ...

Lamar’s entire national footprint of 5,000 digital billboards to run on Cortex, Vistar’s CMS Vistar Media, the leading global provider of technology s...

Vistar Media drives OOH advertising growth ac...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has identified Southeast Asia (SEA) as a key growth mar...

Programmatic DOOH Boosts UGG Brand Awareness ...

UGG, a brand mainly known for its distinctive style of footwear, is launching a new apparel line. Jellyfish and UGG sought to generate incremental bra...

New York Pizza Allows You To Order Via Out Of...

Netprofiler found an effective way to include out of home advertising in their digital mediamix. Now that programmatic is available out of home, Netpr...

Vistar Media & PRODOOH bring programmatic DOO...

Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced a strategic partnership with PRODOOH, t...

Starlite Media selects Vistar Media to power ...

Starlite to take advantage of Vistar’s full suite of enterprise solutions, engineered to help media owners expertly and efficiently manage OOH invento...

Programmatic out-of-home: everything APAC Mar...

Bol.Com Tests Programmatic OOH Tunnel Adverti...

Bol, in collaboration with Dentsu, embarked on an innovative journey to test digital tunnel advertising within the Rotterdam metro system. This initia...

Decathlon’s successful Crossmedia campaign wi...

Decathlon, the leading sports retailer, launched an ambitious cross-media campaign during the summer months of 2022 to promote its UV-protective cloth...

Digital out-of-home (DOOH) advertising: Every...

Digital out-of-home advertising, or DOOH, is the tech-savvy counterpart of traditional outdoor media. Think beyond Times Square billboards — we're tal...

Matterkind Norway’s midnight horror: The Exor...

In pursuit of creating an unforgettable experience for subway commuters, Matterkind Norway executed a programmatic DOOH advertising campaign for the t...

Top 10 creative tips for stunning digital out...

With competition for consumer attention at an all-time high, digital out-of-home (DOOH) media provides advertisers with a unique and effective way to ...

Digital signage advertising networks explaine...

Imagine a bustling city with vibrant streets and towering skyscrapers. As you go about your day, you come across dozens of digital advertising screens...

Vistar Media launches new certification, “Acc...

The free educational resource equips participants with the tools they need to expertly and confidently sell programmatic OOH capabilities Vistar Media...

Plan B Media and Vistar Join To Expand Progra...

Plan B Media, a leading out-of-home (OOH) media service provider, and Vistar Media, the leading global provider of technology solutions for OOH media,...

The fundamentals of programmatic advertising

AdCouncil, R/GA and iTell.io - Love Has No La...

The Ad Council and R/GA are excited to announce their collaboration, with partners including iTell.io and Vistar Media, to promote the short film, Ris...

Reimagine the DOOH Planning Experience for Ad...

The OOH media company’s upgraded DSP platform simplifies the campaign planning experience for brands and agencies, giving them more insights & vis...

A new vision for Vistar Media, and for out-of...

At Vistar Media, innovation has always been at the heart of what we do. From pioneering programmatic technology in out-of-home (OOH) to helping market...

The ultimate guide to digital out-of-home (DO...

Choosing the right SSP for your network

How to target your audience with DOOH

Tips for Maximizing DOOH in the Omnichannel M...

DOOH advertising encourages marketers to take their campaigns to new heights by delivering unforgettable, cohesive experiences to consumers at every t...

How top industries make the most of DOOH

The influence and potential of digital out-of-home (DOOH) are becoming more apparent and significant across all major industries. It has the power to ...

The three biggest trends for DOOH in 2024

In the fast-paced world of advertising, digital out-of-home (DOOH) is gearing up for a transformative year, promising to redefine the game. From new s...

The Future is Now: DOOH Takes Center Stage in...

Remember the days when billboards were the only game in town for out-of-home advertising? Well, it's time to update your marketing playbook because di...

Targeted Programmatic DOOH Elevates Starbucks...

To promote their campaign in the UK for Starbucks Chilled, Starbucks used DOOH (Digital Out-of-Home) as their campaign strategy. In collaboration with...

Food for thought: Restaurant marketing strate...

Restaurants are constantly evaluating their marketing strategies to remain top-of-mind among rising competition. As the variety of marketing channels ...

Vistar Media and Big Tree Deliver OOH Adverti...

Vistar Media has integrated Big Tree’s premium digital screens into its robust network of OOH inventory, enabling advertisers to reach consumers acros...

Breaking Geographic And Cultural Barriers Wit...

Overview: Vistarmedia collaborated with:

Vistar Media Names Ross McNab as Chief Revenu...

Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today it has named Ross McNab as Chi...

Degiro’s Award Winning Data-Driven Programmat...

DEGIRO (globally known as flatexDEGIRO), a prominent Dutch online investment platform, aimed to connect with a specific audience. They utilized progra...

Media Owner Spotlight: Motio

For this month’s Media Owner Spotlight, Vistar spoke to Michael Johnstone, Chief Operating Officer at Motio. This interview spotlights the unique valu...

Here Are the Top 6 Benefits of Programmatic D...

Programmatic digital out-of-home, commonly known as programmatic DOOH or pDOOH advertising, is the automated process of buying and selling digital out...

Vistar Media Adds Michael Rubenstein to Board...

Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today the appointment of Michael Rub...

Cracking the code: using QR codes to upgrade ...

Let's be honest: the majority of consumers rarely leave the house without their smartphones in tow. Whether for playing games, connecting with friends...

Walibi Belgium Adopts Audience Targeting in O...

Media owner spotlight: JOLT

For this month’s Media Owner Spotlight, Vistar spoke to Sam Hannaford, Programmatic Director at JOLT. This interview spotlights the unique value propo...

Vistar lands in Thailand with Up Media as fir...

Vistar Media has continued its momentum across APAC announcing its expansion into Thailand

How Responsive Creative Enhanced New Balance’...

Imagine a world where ads turn into moments of celebration and tales of victory unfold on digital screens. New Balance partnered with Vistar Media to ...

7 crucial DOOH tactics for entertainment mark...

From blockbuster movie premieres and hyped-up music festivals to the latest streaming shows and big-time sporting events, modern consumers are constan...

PepsiCo is harnessing the power of programmat...

Over the past few years, PepsiCo, a global beverage and snack industry leader, has masterfully harnessed the power of data, personalization and creati...

Why DOOH Airport Advertising Should Be In You...

Whether it’s a tropical island getaway, a snowy ski trip or a weekend wedding out of state, it seems like we can’t open social media without being inu...

Vandebron Using Programmatic DOOH For Green E...

In an era where sustainability takes center stage, the shift towards green energy and electric vehicles (EVs) has become more vital than ever. Vandebr...

DOOH tactics for CPG marketers | Vistar Media

If you’ve set foot into any retail, grocery or convenience store lately, you know firsthand just how jam-packed the consumer packaged goods (CPG) land...

Vistar Media launches new sports use cases fo...

Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today its ‘real-time sports updates’...

Media Owner Spotlight: Alternative Media Grou...

For this month’s Media Owner Spotlight, Vistar spoke to Davy Makimian, CEO of Alternative Media Group (AMG). This interview spotlights the unique valu...

Strong Viking's Multi-Country DOOH Campaign w...

Hide and Seek executed a multi-country campaign for Strong Viking, an obstacle course race event, with the aim of broadening its audience reach and in...

Vistar Media continues APAC growth with three...

Vistar Media builds on an impressive 2023 as it announces three promotions across APAC operations

Vistar Media introduces ‘countdown’ dynamic c...

Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘countdown’ dynamic crea...

Vistar Media launches retail packages to elev...

Vistar’s Retail Inventory Packages allow marketers and omnichannel demand-side platforms (DSPs) to access prepackaged, retail-specific DOOH inventory ...

Nestlé Perrier’s DOOH campaign achieves a +13...

XITE targets festival-goers with programmatic...

At the start of the summer festival season, XITE aimed to capture their target audience and increase brand awareness. They identified digital out-of-h...

Vistar launches program to accelerate mastery...

Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its Vistar Academy ...

H1 2023 recap and what lies ahead for program...

As the cost of living continues to rise, naturally, it has impacted the way in which Canadians are spending money. From a renewed preference for deals...

XPENG’s Game-Changing 3D Programmatic DOOH Ca...

Once upon a time, in the competitive world of automotive advertising, XPENG, a Chinese electric car manufacturer, found itself facing a unique challen...

Vistar Partners with Singapore Icon Ten Squar...

Vistar Media expands inventory across Southeast Asia with one-of-a-kind digital billboard capable of immersive 3D anamorphic advertising displays

Vistar Media Releases ‘Mind the Gap’ Creative...

Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today the release of a new creative ...

Media Owner Spotlight: Otego Media

For this month’s Media Owner Spotlight, Vistar spoke to Pahala Sigiro, Marketing & Creative Manager at Otego Media. This interview spotlights the ...

Vistar Introduces ‘Nearest Location’ Dynamic ...

Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘nearest location’ dynam...

Hide and Seek's Programmatic DOOH Magic for P...

Gall & Gall Leverages Weather Forecasting for...

Gall & Gall aimed to be present during key summer occasions like beach trips with friends, family camping adventures, or park gatherings. To "clai...

Basis Technologies and Vistar Media Automate ...

Basis Omnichannel DSP Provides Marketers with Access to Vistar Media’s Leading Marketplace for DOOH Media; Encompasses Digital Billboards, Street Furn...

Klaverblad Targets Self-Employed Workers with...

Targeting self-employed workers with precision: Klaverblad’s strategy

How Canadian Tire achieved a 30% lift in cons...

Recently, Scott Michell, Managing Director for Canada at Vistar Media sat down with Brittany Kahn — Group Director, Strategy at Touché and Daniel Mak ...

How DoorDash is reinventing its media strateg...

In today's fast-paced and ever-evolving world, brands have no time to rest on the laurels of their prior success. To stay ahead of the competition the...

What is DOOH inventory quality, and why does ...

What is DOOH inventory quality? The term “inventory quality” has become somewhat of an industry buzzword in digital out-of-home (DOOH) advertising.

CitizenM Making An Impact Using Location Driv...

citizenM introduces its brand new hotel in Amsterdam, by using relevant targeting and digital out-of-home creatives specific for each district.

What is a digital out-of-home (DOOH) DSP?

Identify locations, contact media owners, sign the contracts, and produce, install and maintain each ad. That’s what it took to launch every out-of-ho...

Clear Channel UK DOOH Inventory Now Available...

Vistar Media continues investment in European advertising market with the expansion of high-quality digital inventory

Vistar Media Announces New Partnership With A...

Vistar Media, the world's leading end-to-end programmatic ecosystem for digital out-of-home, is pleased to announce its latest partnership with Adsqua...

Vistar Media launches design studio to reimag...

Vistar Studio provides creative services globally to support advanced programmatic campaigns

Introducing Vistar Verify: Inventory quality ...

New program to evaluate inventory quality for all networks in the programmatic marketplace

Media Owner spotlight: Hilite Outdoor

Vistar Media recently had the opportunity to interview Solomon Misghina, the founder and CEO of Hilite Outdoor, to discuss the remarkable growth of th...

Creativity at Data-driven Campaign | Takeaway...

As the world of digital out-of-home (DOOH) advertising continues to grow, the rise of ad tech in the space has driven tremendous advancements in the c...

What is a Demand-Side Platform (DSP)?

Today’s marketers are managing more moving parts than ever before, from audience data to creative decisions. You’re connecting with people across sear...

Canadian restaurants and brand marketers to t...

Originally posted in F&H Magazine With a looming recession and high inflation rates continuing to keep Canadians stay awake at night, consumers ar...

Programmatic OOH Campaign Simplifies Parking ...

Moovy is a parking service that brings together drivers and parking space providers, and OSG Agency helped them grow awareness by targeting car owners...

5 reasons why programmatic DOOH is a game cha...

Most media owners out there are no strangers to the tremendous benefits programmatic digital out-of-home (DOOH) brings to their inventory.

Research Reaffirms Billboards as Effective Ve...

Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today new data showing billboard adv...

Vistar Media and Rain-X ClearView Partner for...

Innovative Campaign Utilizes the Latest in DOOH Technology to Drive Sales

Vistar Media inks deal with Lamar for new DOO...

Over 55 New Digital Displays Unveiled Powered by Vistar’s Full-Stack DOOH Infrastructure Software

Vistar & Broadsign Streamline Programmatic DO...

Integration of mediation layers simplifies OOH media buys across both supply-side-platforms (SSPs), unlocks access to additional demand

Aspex Eyewear Activates First DOOH Campaign w...

Aspex Eyewear Group looks to Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), to bolster its No...

New Measurement Connects DOOH To Online Traff...

Vistar Media, the leading global provider of programmatic technology for digital signage, and global media and advertising agency, UM, today announced...

Vistar Media and Place Exchange Enable Mediat...

Two of the leading programmatic platforms for digital out-of-home (DOOH) - Vistar Media and Place Exchange - today announce mutual support for each ot...

Strengthening Canadian operations with a new ...

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is further expanding its footprint in Canada with the addition o...

Vistar Launches in Indonesia, Malaysia, Phili...

Vistar Media, the leading global provider of software for digital signage, today announced the launch of full programmatic capabilities in Indonesia, ...

Vistar Media Launches Programmatic Mediation

Vistar Media Welcomes Welby Chen as COO | Lea...

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has appointed Welby Chen as Chief Operating Officer. Following a...

GSTV Partners with Vistar Media for Ad Servin...

New Tech Supports Increased GSTV Programmatic Demand Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH)...

Sage+Archer & Vistar to Accelerate Programmat...

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced the acquisition of Sage+Archer, a leading Europe...

Vistar Media Launches Dynamic Creative For DO...

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced the release of dynamic creative capabilities for...

Vistar Media sees significant growth

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced exponential growth during 2021. In the past year...

Vistar Releases Version 6.0 of Demand Side Pl...

Advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands

INEO Partners with Vistar Media

INEO’s advertising inventory will now be available to be purchased programmatically through the Vistar Media platform INEO Tech Corp., the innovative ...

TVM DOOH Selects Vistar As Ad Serving Technol...

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced its ad serving technology will power TVM DOOH di...

Vistar Launches Programmatic OOH Marketplace ...

Vistar Media, the leading global provider of software for digital out-of-home, today announced the launch of full operations in Singapore. Buyers can ...

Vistar Media & oOh!media discuss the Future o...

Vistar Media CEO & Co-Founder, Michael Provenzano, recently joined oOh!media in an intriguing Q&A about what the future holds for programmatic...

Scentre Group’s BrandSpace Network Selects Vi...

Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), has been selected as the supply-side platform (SS...

Vistar Media and Sage + Archer Announce DOOH ...

Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), is partnering with Sage+Archer, the Amsterdam-based...

Vistar and Epsilon partner to extend data to ...

Vistar Media, the leading global provider of software for programmatic out-of-home, today announced that it is partnering with Epsilon, the leader in ...

Now launching: OpenRTB for audio OOH

Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), is proud to announce the expansion of OpenRTB int...

Vistar Selected as SSP for Wannlynx Digital P...

Vistar Media, the leading global provider of software for Digital Out-of-Home (DOOH), has been appointed as the Supply-Side Platform (SSP) for WannLyn...

Alfi and Vistar Partner to Enable Advertisers...

Alfi, Inc. (Nasdaq: ALF) (“Alfi” or “the Company”), an AI enterprise SaaS platform company, today announced it has partnered with a major programmatic...

HYP and Vistar Partner to Deliver Superior DO...

HYP’s ready-to-activate and custom audience segments now available for out-of-home activation through Vistar Media. Thanks to programmatic technology,...

Clear Channel Singapore & Vistar Media Form P...

We're thrilled to announce the launch of Clear Channel Singapore's availability on the Vistar exchange! OutSmart Pro, Clear Channel Singapore's progra...

Vistar Media Secures $30M Series B from Lamar...

Vistar Media, the leading global provider of programmatic technology for digital out-of-home, today announced a Series B funding round of $30M from La...

Vistar Media Announced as SSP for BrandSpace ...

Vistar Media, the leading global provider of digital signage software solutions, has been appointed as the supply-side platform (SSP) for Scentre Grou...

Vistar Launches Measurement Suite for DOOH in...

Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), provides a full suite of measurement capabilities...

Vistar & MFour's New Research Reinforces the ...

With COVID-19 restrictions lifted and high rates of vaccination increasing, people are out of the house and reengaging with public spaces at an exciti...

FOX is first to measure moving & non-moving O...

Brands can now take advantage of this new solution with taxi and rideshare top inventory from Curb, Firefly and Lyft via Vistar Media. *Update: Uber O...

Programmatic OOH Spend in ANZ Market Increase...

Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today unveiled year-over-year (YoY) growth figures for its...

Hilite Outdoor Selects Vistar Media As A Prog...

Toronto, Canada - Hilite Outdoor, the first car-based digital media operator in Canada, today announced a partnership with Vistar Media, the leading g...

Arrivalist Measures Tourism-Based DOOH Campai...

NEW YORK (January 26, 2021) - Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today announced a partnershi...

Accretive Media Proprietary Audience Data

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has announced the integration of Accretive Media’s proprietary A...

DISPLAYCE Brings DOOH Open Exchange to France

Majority Of Consumers Enjoy Being Outside, De...

NEW YORK – November 19, 2020 – Vistar Media, MFour survey finds positive feelings also extend to perceptions of OOH ads, which are viewed as more trus...

Vistar & Adsquare Complete Full Data Suite fo...

Vistar Media Brings Programmatic Platform to ...

Vistar Media, the leading global provider of software for digital-out-of-home, is launching programmatic capabilities in New Zealand.

OUTFRONT Media selects Vistar Media's SSP

First Programmatic Audio Out-of-Home

Vistar and Quividi Join Forces to Fuel Progra...

Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), today announced a partnership with Vistar Media, t...

Vistar Redefines “the Loop” with Unified Ad S...

First-to-market solution provides outdoor media owners with programmatic and traditional ad scheduling capabilities in one platform Vistar Media, the ...

Vistar Media Adds Foursquare as Measurement P...

Vistar Fuels Growth of Programmatic DOOH in C...

Programmatic OOH Spend Through Vistar Grew 80...

With rapid advancements in targeting and measurement, and a surging interest in buying DOOH, the programmatic technology leader is slated to continue ...

Adams Outdoor Launches Programmatic with Vist...

Lansing, MI - Adams Outdoor Advertising (AOA), one of the largest independent suppliers of premium out-of-home media, today announced a partnership wi...

AdMobilize Partners with Vistar on Audience A...

Vistar Media Opens Programmatic Ecosystem

Vistar Media Expands Programmatic OOH in Aust...

SYDNEY, September 5, 2019 - Vistar Media, the leading global provider of programmatic technology for digital-out-of-home, is expanding operations in A...

Vistar Announces UK Partnership with GroupM a...

Vistar Media today announced a partnership with GroupM and Kinetic as a preferred platform for digital outdoor media investment in the UK, delivering ...

Vistar Media in Canadian Market, 67% Growth Y...

Programmatic Revenue for Independent Billboar...

Vistar Media and Ad Council Support Pathways ...

Data Measurement Suite for Digital Out-of-Hom...

Extend Audience Targeting to Programmatic DOO...

Netmining, the leading provider of data-driven targeting solutions, today announced a new partnership with Vistar Media to provide clients with digita...

DPAA Board of Directors Leadership

DPAA, the leading global organization for everything digital out-of-home, announced today that three executives have been voted onto the organization'...

2018 Top Company Cultures By Entrepreneur & E...

New York, NY – Vistar Media was recently ranked on Entrepreneur's Top Company Cultures list, a comprehensive ranking of U.S.-based businesses exhibiti...

Vistar Media Launches First Dedicated Storefr...

Vistar Media, a programmatic technology company for digital out-of-home (DOOH), today announced the launch of the first global dedicated storefront fo...

Vistar Media to Provide Full DOOH Support for...

Vistar Media today announced it will power global sports entertainment leader Topgolf’s network of digital displays with full ad serving and digital s...

New MFour and Vistar Media Retail Report

Study shows 7x more consumers plan to shop primarily in-store vs. online, with a total average spend of $486 per adult Vistar Media, a geospatial tech...

Outdoor Retailer Taps DOOH from Vistar Media ...

In a recent initiative, one of the nation’s largest outdoor retailers - leveraged 1st-party data to reach loyal customers and new prospects through di...

Pursuant Health Selects Vistar Full Advertisi...

Pursuant Health has partnered with Vistar Media to provide better access to its digital advertising inventory and streamline the buying process for ta...

Vistar Media and LiveRamp First-Party Data Ta...

Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, and LiveRamp®, an Acxi...

Vistar Media Launches Private Marketplace for...

Vistar Media, a geospatial technology company bridging the space between advertising ecosystems, consumer movement patterns and purchase behavior, tod...

Vistar Media Names Matthew Schuster as Chief ...

Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, today announced that M...

Vistar Media Expands Operations into Canada

Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, today expanded its ope...

Vistar Media Launches Support for VAST in Out...

Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, today launched support...

Automotive OOH Attribution

Geospatial technology firm Vistar Media on Thursday launched a solution to help automotive marketers more accurately measure attribution from out-of-h...

Weather Company Extends WEATHERfx Platform Of...

Company Collaborating with The Trade Desk and Vistar Media to Better Target Programmatic Campaigns

Vistar Media Enhances OOH Targeting With Bran...

Vistar Media is teaming up with Acxiom's LiveRamp to let advertisers deliver digital out-of-home ads based on their own customer data.

Vistar Media Joins Digital Place Based Advert...

COMPANY TURNS GEOTEMPORAL DATA INTO ACTIONABLE INSIGHTS ON CONSUMER BEHAVIOR The Digital Place Based Advertising Association (DPAA) announced today th...

Free Media Planning Software for OOH Buyers

FREE MEDIA PLANNING SOFTWARE HELPS BUYERS MAP STATIC AND DIGITAL INVENTORY ACROSS UNITED STATES Vistar Media has released a free, web-based media plan...

Vistar Media and Instantly partner on DOOH me...

Vistar Media, the only cross-screen location-based platform for mobile and out-of-home, and Instantly, a provider of audiences and consumer insights t...

RTB for Digital Outdoor with Dentsu's Posters...

The out-of-home market will get a little more data-rich next quarter as some big digital billboard networks embrace location analytics courtesy of Pos...

Programmatic 'Smart' Taxi Tops in NYC from Cu...

Curb Taxi Media, the leading provider of mobility-centric media in the United States, today launched the largest network of programmatic 'smart' taxi ...