In this ebook for financial services marketers, we walk through the basics of the digital out-of-home medium, dive deeper into the industry’s advanced data capabilities, and outline some simple strategies for success.
Topics Include:
- DOOH foundations for financial services marketers
- The benefits of programmatic buying for OOH
- Data-driven, privacy-safe audience targeting tactics
- POI strategies for financial services marketers
- Evaluating the performance of DOOH initiatives
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