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In this ebook for financial services marketers, we walk through the basics of the digital out-of-home medium, dive deeper into the industry’s advanced data capabilities, and outline some simple strategies for success.

 

Topics Include:

  • DOOH foundations for financial services marketers
  • The benefits of programmatic buying for OOH
  • Data-driven, privacy-safe audience targeting tactics
  • POI strategies for financial services marketers
  • Evaluating the performance of DOOH initiatives

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