The use of retail media has been catalyzed by COVID-19, but many advertisers aren't fully aware of how influential DOOH can be when used as a form of retail media. Vistar teamed up with Grocery TV to explain its role in retail media, share successful campaigns, and highlight strategies that produce results.
This ebook covers:
- Marketer benefits of the evolving digital retail advertising landscape
- Why digital out-of-home is a key retail media channel
- Data, data, data! Research findings from several studies, detailing consumers' shopping preferences and shifting behaviors
- Endemic vs. non-endemic DOOH strategies + client case studies
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