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A leading, global big box retailer enlisted Vistar Media to help promote awareness, consideration and app downloads of its new grocery pickup offering among busy, on-the-go moms.


This case study covers:

  • How this partnership enabled the retailer to utilize geospatial technology and location data to reach their target audience
  • Retailer's utilization of multiple DOOH venue types to engage consumers at multiple touch points throughout the day
  • Complete campaign results, including percent increases of awareness, consideration and download intent