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A major entertainment company wanted to drive consumers to tune-in to its nationally televised collegiate sporting event. In order to raise awareness and remind people to watch the broadcast, the brand leveraged Vistar Media to execute their campaign across digital out-of-home and mobile media.

This case study covers:

  • First-party audience targeting 
  • Creation of custom behavioral audience
  • Mobile  retargeting strategies
  • Strong performance & exact results 

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