As a part of its 2021 ‘Hottest Days’ campaign, Twitch, alongside agency Mediahub, launched a programmatic digital out-of-home execution with Vistar Media. The campaign was nominated as a finalist for "Most Innovative Use of Data" and "Best Programmatic Out-of-Home Activation" awards.
This case study covers:
- Campaign activation across billboards and malls
- PushSpring mobile app based audience
- Results that generated multiple award nominations
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