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To drum up excitement for the 75th anniversary of
the NBA Playoffs, the NBA tapped Vistar Media to execute a first-to-market programmatic DOOH campaign using dynamic creative capabilities at scale.


This case study covers:

  • How the NBA used location data to reach its target audience based on where each basketball team was located
  • How and why the NBA leveraged dynamic creative to highlight local matchups, game-time countdowns, real-time live scoring and more
  • The measurement tools used to understand the DOOH performance
  • A deep-dive on the campaign's results, including proven lifts in awareness, consideration and tune-in intent


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