To garner awareness, consideration and purchase intent for its new season rain-or-shine collection, UGG launched a cutting-edge DOOH and mobile campaign using weather triggers and high-impact creative strategies.
This case study covers:
- How UGG utilized point-of-interest targeting to amplify DOOH messaging within close proximity of its NYC flagship store
- A deep-dive into how weather trigger targeting was used to increase purchase intent for UGG's new its new seasonal collection
- How the brand incorporated mobile retargeting to re-engage consumers who were previously exposed to the DOOH campaign
- An in-depth look at the campaign results, including lift in awareness, consideration and purchase intent
This campaign was named a finalist for The Drum Awards for OOH! To learn more, fill out the form to access the case study.