A major computer technology company leveraged Vistar Media's proprietary technology platform for DOOH to drive awareness, consideration and purchase intent across both its small business and consumer product lines.
This case study covers:
- Variety of digital out-of-home venue types leveraged
- Deep-dive into Vistar's device ID passback capabilities
- Retargeting consumers across other channels, including CTV
- Results from the brand's omni-channel measurement study
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